Ruddle Consulting

Following a process similar to that used for Evaluation Reports, we will review and discuss your marketing identity, materials or newsletter design with you at the start of a design or redesign process, culminating in a template or templates that your in-house team can use to create high-quality, professional materials.

Once the design templates are completed, we will provide as much training as desired to bring your in-house team up to speed on how to use and enhance the templates, virtually eliminating the need for expensive outsourcing.

Whether we are designing a new logo identity, a brochure, a website, or a newsletter, our process typically includes:

Three distinct design concepts, typically with 2-3 variations on each, developed after detailed discussions and review of past materials and the materials of other organizations you would like to emulate or avoid. (Includes up to five rounds of review and revision.)
Once the basic design has been established, we create the necessary artwork files along with a template or templates using QuarkXpress, InDesign, PageMaker, Illustrator, Microsoft Publisher or Microsoft Word, depending on preference. For example, a standard marketing identity design package would include files and templates for your logo, letterhead, envelopes, business cards, mailing labels, fax cover sheets, and one or two additional items as needed. (Template process includes up to three rounds of review and revision.)

Depending on the process required and complexity

Onsite Training - 2 Methods

Classroom style for unlimited participants -- half-day or full-day training sessions are crafted from units on editing, writing, design, layout, content development, project management, HTML, printing, mailing, etc. taken from Henry Ruddle's books, Effective Newsletter Writing and Design andConsistent Collateral: Tips for Writing and Designing Marketing Materials

When computers and software are available, class topics may also include:

Photoshop
Illustrator
InDesign
QuarkXpress
Pagemaker
Work
PowerPoint
Excel

One-on-one (or two) implementation and coaching -- Henry Ruddle works directly with staff to write, edit, design and layout marketing collateral or a newsletter. In a mix of formal one-on-one training, over-the-shoulder on-the-job training and remote follow-up, one or more projects will be made ready for printing, emailing or posting while one or two members of your in-house learn and use the same practical skills and software knowledge employed by professional designers, layout artists and desktop publishers.

Training Fees (same for group or one-on-one):

Half-day: $1,000
Full-day: $1,500
2-4 consecutive days: $1,250/day
5+ consecutive days: $1,000/day