Current and Former Ruddle Clients
  • AAG Property Improvement
  • Abbott, Stringham & Lynch CPAs
  • Advanced Micro Devices (AMD)
  • Alexian Brothers Hospital (now Regional Medical Center)
  • All Stars Helping Kids
  • Amati Corporation
  • American Technical
  • American Peptide
  • Annual Reviews
  • Answer Systems Software
  • Applied Materials
  • ARIS
  • Arts Reach
  • The Association of California Symphony Orchestras (ACSO)
  • AT&T
  • The Auto Clinic
  • The Bank Marketing Association
  • The Best Western Seven Seas
  • The Biltmore Hotel (Santa Clara)
  • Blackstone Hathaway
  • Bread of Life Food Store
  • The Bristol Hotel San Diego
  • Businesses United for Students (BUS)
  • Cal-Hellas
  • Calpine Energy Corp.
  • Camino Healthcare Foundation
  • Camino Medical Group
  • The Campbell Inn
  • Cardiff Hotels
  • Center for International Trade Development
  • Changeworks Consulting
  • Child Development Centers
  • The Chorus of Westerley
  • CHW-Bay Area
  • CHW-O'Connor Hospital
  • Cisco Systems
  • Coherent Medical Equipment
  • Comerica Bank-California
  • Community Services Agency of Mountain View, Los Altos and Los Altos Hills
  • Computer Curriculum Corporation
  • Concise Contact Lens
  • Cozart HR Consulting
  • The Creekside Inn
  • Crippled Children's Society
  • Critchfield Mechanical
  • Cupertino Electric
  • DANCO
  • DanWire
  • Deer Valley Center
  • DESIGNet
  • Devcon Construction
  • The Diabetes Society
  • DICAR Networks
  • DJA Construction
  • East Hills Elementary School
  • Elcon
  • Elma Electronics
  • Emmanuel Equipment
  • Enterpise Investments
  • EquiCo
  • Fairfield Inn & Suites
  • First Capital Bank
  • First Unitarian Church of San Jose
  • Frannet
  • Fremont Symphony
  • Frontier Bank
  • Garden Court Hotel
  • Girl Scouts of Santa Clara County
  • GMG Distributors
  • Good Samaritan Hospital
  • Goodwill Industries
  • GREEN
  • Greystone Hotels
  • The Harker School
  • Hewlett-Packard
  • The Hotel Griffon
  • HP Credit Union
  • HRMS Group
  • The Humane Society of Santa Clara County
  • Huntington Labs
  • ICOT
  • The Inn at Union Square
  • Jan-Pro Janitorial
  • JDA Healthcare Consulting
  • JDR Computers
  • The King George Hotel
  • KLA-Tencor
  • LAM Research
  • LeBoulanger Bakeries
  • Lennar Homes
  • Marcus & Millichap
  • Marketshare Builder's Signage
  • McCutchan Mailing
  • MCD/Kencom
  • Mecon Medical Consulting
  • Menlo Park, City of
  • Multimedia Training
  • National Conference of Christians and Jews
  • Nationwide Floor & Window
  • Navica
  • NOA Oncology Consulting
  • Nonprofit Development Center
  • NOVA Career Counseling
  • Oncology Metrics
  • Oncology Therapeutics Network (OTN)
  • Open Heart Kitchen
  • Open Solutions Alliance
  • OUTREACH
  • OW2 Software Association
  • Palo Alto Medical Center
  • Photronics
  • Professional Coaches and Mentors Association (PCMA)
  • The Pruneyard Inn
  • Quadbase Software
  • Quail Hollow Elementary School
  • Quick Logic
  • Restaurant Hotel Research
  • Rockwell Federal Credit Union
  • Ross Stores
  • Rudolph & Sletten Construction
  • San Disk
  • San Jose First Methodist Church
  • San Jose Medical Center
  • San Jose Printing & Mailing
  • San Jose Repertory Theatre
  • San Jose Sports Hall of Fame
  • San Jose State Alumni Association
  • San Jose Symphony Orchestra
  • The Santa Clara County Hotel Association
  • Second Harvest Food Bank of Santa Clara and San Mateo Counties
  • Selectron Manufacturing
  • SEMI
  • Silicon Valley ESD Society
  • Silicon Valley Small Business Development Center
  • SJ Amoroso Construction
  • SMART Memory Systems
  • Sonitrol Security
  • Spaulding Communications
  • St. Matthew's Music Guild
  • Sub-Acute Hospital
  • Sunnyvale Chamber of Commerce
  • Sunnyvale Medical Center
  • Sunnyvale Town Center
  • TAB Products
  • Tabard Theatre Company
  • Take Charge Financial
  • Third Street Community Center
  • The Vacation Store
  • The Warwick Regis Hotel
  • WBE Electric
  • Western Micro Technology
  • Wintle & Kane
  • Xilinx
  • Zenex

Startup/Revamp Program

Following a process similar to that used for Evaluation Reports, we will review and discuss your marketing identity, materials or newsletter design with you at the start of a design or redesign process, culminating in a template or templates that your in-house team can use to create high-quality, professional materials.

Once the design templates are completed, we will provide as much training as desired to bring your in-house team up to speed on how to use and enhance the templates, virtually eliminating the need for expensive outsourcing.

Whether we are designing a new logo identity, a brochure, a website, or a newsletter, our process typically includes:

  • Three distinct design concepts, typically with 2-3 variations on each, developed after detailed discussions and review of past materials and the materials of other organizations you would like to emulate or avoid. (Includes up to five rounds of review and revision.)
  • Once the basic design has been established, we create the necessary artwork files along with a template or templates using QuarkXpress, InDesign, PageMaker, Illustrator, Microsoft Publisher or Microsoft Word, depending on preference. For example, a standard marketing identity design package would include files and templates for your logo, letterhead, envelopes, business cards, mailing labels, fax cover sheets, and one or two additional items as needed. (Template process includes up to three rounds of review and revision.)

Depending on the process required and complexity

Onsite Training - 2 Methods

Classroom style for unlimited participants -- half-day or full-day training sessions are crafted from units on editing, writing, design, layout, content development, project management, HTML, printing, mailing, etc. taken from Henry Ruddle's books, Effective Newsletter Writing and Design andConsistent Collateral: Tips for Writing and Designing Marketing Materials

When computers and software are available, class topics may also include:
  • Photoshop
  • Illustrator
  • InDesign
  • QuarkXpress
  • Pagemaker
  • Work
  • PowerPoint
  • Excel
One-on-one (or two) implementation and coaching -- Henry Ruddle works directly with staff to write, edit, design and layout marketing collateral or a newsletter. In a mix of formal one-on-one training, over-the-shoulder on-the-job training and remote follow-up, one or more projects will be made ready for printing, emailing or posting while one or two members of your in-house learn and use the same practical skills and software knowledge employed by professional designers, layout artists and desktop publishers.
Training Fees (same for group or one-on-one):
  • Half-day: $1,000
  • Full-day: $1,500
  • 2-4 consecutive days: $1,250/day
  • 5+ consecutive days: $1,000/day