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Classroom style for unlimited participants -- half-day or full-day training sessions are crafted from units on editing, writing, design, layout, content development, project management, HTML, printing, mailing, etc. taken from Henry Ruddle's books, Effective Newsletter Writing and Design and Consistent Collateral: Tips for Writing and Designing Marketing Materials
| When computers and software are available, class topics may also include: |
- Photoshop
- Illustrator
- InDesign
- QuarkXpress
- Pagemaker
- Work
- PowerPoint
- Excel
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One-on-one (or two) implementation and coaching -- Henry Ruddle works directly with staff to write, edit, design and layout marketing collateral or a newsletter. In a mix of formal one-on-one training, over-the-shoulder on-the-job training and remote follow-up, one or more projects will be made ready for printing, emailing or posting while one or two members of your in-house learn and use the same practical skills and software knowledge employed by professional designers, layout artists and desktop publishers. |
