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Money Saved
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Contact lens manufacturer spending $12,000 per month to print statement stuffers ... found a way to produce the same quality in the same amount of time for $6,000.
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Outcome: $6,000/month saved! |
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High-tech company employee development office spending $5,000 per month in outsourced creative and printing to advertise education programs and classes ... showed how to move information online and bring process in-house, replacing $5K cost with 20 hours of additional staff time.
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Outcome: $4,000/month saved! |
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Pharmaceutical reseller producing two monthly mailings to customers with an average cost of $30,000 combined ... merged the mailings and reimagined the conent as a monthly newsletter costing $10,000 to write, print and mail.
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Outcome: $20,000/month saved! |
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Childcare center paying $3,000/quarter for outside help with newsletter design/layout ... developed new design template and trained staff to use, costing 10 hours of additional staff time per quarter.
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Outcome: $2,000/quarter saved! |
| Travel company outsourcing posting of sales fliers online at cost of $300/month ... trained staff to handle in-house at cost of two additional hours of staff time. |
Outcome: $250/month saved! |
| Processes Improved |
| Choral group producing ineffective marketing materials ... helped revamp production process to eliminate board members whose input had been given too much weight. |
Outcome: Targeted, coherent materials generating greater results
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Construction company printing 500 newsletters per quarter with black and white photos for 200 employees ... revamped process to include full-color photographs and printing 220 copies using direct-image technology for same cost
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Outcome: Less waste, boost in morale
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Worldwide electronics manufacturer producing sporadic, 24+ page “monthly” newsletter ... trained staff to work more effectively with contributors, enforce word counts, edit out superfluous material and stay on schedule.
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Outcome: Clockwork-like monthly distribution of 12-page newsletter covering exactly the same material with reduced verbiage and half the paper.
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New Directions
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Theater company consistently falling short of selling out but without the funds to increase mailings ... introduced to e-mail marketing for younger audiences and last minute specials.
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Outcome: More sellouts
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| High-tech company with struggling, idiosyncratic technical journal for customers ... revamped into a magazine style with shorter articles, tighter editing, broadened technical content, more and better explanatory graphics, and some marketing material. |
Outcome: Subscriptions rose from 10,000 to 30,000 in less than a year by word of mouth alone.
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