Following a process similar to that used for Evaluation Reports, we will review and discuss your marketing identity, materials or newsletter design with you at the start of a design or redesign process, culminating in a template or templates that your in-house team can use to create high-quality, professional materials.

Once the design templates are completed, we will provide as much training as desired to bring your in-house team up to speed on how to use and enhance the templates, virtually eliminating the need for expensive outsourcing.

Whether we are designing a new logo identity, a brochure, a website, or a newsletter, our process typically includes:

• Three distinct design concepts, typically with 2-3 variations on each, developed after detailed discussions and review of past materials and the materials of other organizations you would like to emulate or avoid. (Includes up to five rounds of review and revision.)
• Once the basic design has been established, we create the necessary artwork files along with a template or templates using QuarkXpress, InDesign, PageMaker, Illustrator, Microsoft Publisher or Microsoft Word, depending on preference. For example, a standard marketing identity design package would include files and templates for your logo, letterhead, envelopes, business cards, mailing labels, fax cover sheets, and one or two additional items as needed. (Template process includes up to three rounds of review and revision.)

Depending on the process required and complexity, our creative fees for design would typically fall in these ranges:

• Logo/identity package: $1,500-$3,000
• Major brochure/annual report: $2,500-$5,000
• Small brochure/direct mail: $500-$1,500
• Newsletter (print or online): $500-$1,500
• Company/major website: $2,500-$5,000
• Project/small website: $500-$1,500
• PowerPoint presentation: $500-$1,500
• Flier, postcard or email blast: $250-$500

These fees are for developing the design concept and templates, and are only charged once. Say we design a major brochure, a newsletter and a website that all use the same concept -- we would charge for the design as part of the brochure project, and then charge a $100-$250 layout fee for implementing the design in other areas.

A typical package deal would include the design and templates as well as one day of group training for an entire team, and one day of one-on-one training for the person with primary responsibility. For a cost of about $5,000 we will provide you with an entirely new "look" for your marketing presence, and train your staff to produce your brochures, mailers, websites, newsletters, etc. entirely in-house.

Need more information or ready to place an order? Please call us at 408-556-9865 or e-mail us at sales@ruddle.com.