Category: Legal

What are the legal concerns regarding fax broadcasting a newsletter?

By Henry Ruddle on Apr 12, 2004 | In FAQs, Legal, Organization FAQ, Newsletters-Internal, Newsletters-Marketing

-- Sandy Himel,Unicorn Marketing Sandy -- With more and more companies attempting to save on printing and mailing costs by sending their newsletters by fax or (like this one) e-mail, your question is quite timely. To the best of my knowledge, the Unit… more »

Trademark Trouble?

By Henry Ruddle on Dec 11, 2003 | In Writing/Editing, Legal, Newsletters-Internal, Newsletters-Marketing

Try an Alka-Seltzer® (or perhaps some Chunky Monkey®) Since we live in a consumer culture, it should come as no surprise that many common words -- such as band-aid, fudgsicle and kitty litter -- are not really words at all... they are trademark… more »

What's in a Name?

By Henry Ruddle on Aug 11, 2002 | In Writing/Editing, Legal, Newsletters-Internal, Newsletters-Marketing

When devising newsletter names, our clients often worry about infringing on another publication's rights (it's a fear-of-lawsuits motivation, not altruism). If it were possible to trademark Weekly or Insider or Communicator or Communiqué or Highli… more »

Copyrights

By Henry Ruddle on Mar 11, 2002 | In Writing/Editing, Legal, Newsletters-Internal, Newsletters-Marketing

Infringe Upon Others as You Would Have Them Infringe Upon You Nobody is completely original. As every term paper writer learned in school, the difference between "plagiarism" and "citing sources" is defined by a ruler… more »