XML FeedsCategory: Design/Artwork FAQ
Can/should captions differ from the main text?
By Henry Ruddle on Aug 24, 2010 | In FAQs, Design/Artwork FAQ, Design, Type
Competition between a serif and a compatible sans serif font family can make a newsletter design dynamic all by itself. If you have chosen that route (of giving the design equal weight with the articles), use the serif typeface for the main text and the… more »
Are there rules about color in creating publications? Should you choose some colors while avoiding others?
By Henry Ruddle on Aug 2, 2010 | In Design/Artwork FAQ, Format, Printing
--Nadine Scheller-BlaskoNadine -- The best scheme for a two-color publication is to use black and a relatively dark accent color. Forest green (PMS 340), fireball red (PMS 185) and navy blue (PMS 280) are all good examples of accent colors that are dark… more »
How can you make the "generic" graphics that you and everyone else have look snazzy and new?
By Henry Ruddle on Feb 8, 2008 | In FAQs, Design/Artwork FAQ, Artwork, Newsletters-Internal, Newsletters-Marketing
--Susan Campbell
Susan -- Hey, Susan, watch it! We pay good money for clip art that looks better than what most people have (we subscribe to Clipper and Designer's Club, two monthly services from Dynamic Graphics). Now that the ranting is over… more »
Is it better to use a photograph or a clipart?
By Henry Ruddle on Jan 8, 2008 | In FAQs, Design/Artwork FAQ, Artwork, Newsletters-Internal, Newsletters-Marketing
--Kristine Collins, Garden Court Hotel
Kristine -- Photographs are better right now because they are available, inexpensive and popular. Design trends may shift back in favor of clipart soon, but it will probably require better indexing (as is availab… more »
How do I apply one color (as in your case) to get the most impact in my newsletter?
By Henry Ruddle on Feb 8, 2007 | In FAQs, Design/Artwork FAQ, Printing/Mailing FAQ, Design, Artwork, Printing, Newsletters-Internal, Newsletters-Marketing
-- Kevin Taylor, via e-mail
Kevin -- Two words: contrast and tint. Color works best when it's used to draw attention to the difference between design elements. Use your colors together. Avoid big blocks where every element is a single color.… more »
