XML FeedsCategories: FAQs, Design/Artwork FAQ, Organization FAQ, Printing/Mailing FAQ, Writing/Editing FAQ
What advice can you give regarding paragraph length in a newsletter?
By Henry Ruddle on Aug 24, 2010 | In Writing/Editing FAQ, Style
--Nancy H.Nancy -- Newsletters should bear no resemblance whatsoever to research studies, five-paragraph essays, technical white papers or rambling personal letters. They should tell the reader who, what, why, etc. and then stop. Paragraphs of one se… more »
Can/should captions differ from the main text?
By Henry Ruddle on Aug 24, 2010 | In FAQs, Design/Artwork FAQ, Design, Type
Competition between a serif and a compatible sans serif font family can make a newsletter design dynamic all by itself. If you have chosen that route (of giving the design equal weight with the articles), use the serif typeface for the main text and the… more »
Are there rules about color in creating publications? Should you choose some colors while avoiding others?
By Henry Ruddle on Aug 2, 2010 | In Design/Artwork FAQ, Format, Printing
--Nadine Scheller-BlaskoNadine -- The best scheme for a two-color publication is to use black and a relatively dark accent color. Forest green (PMS 340), fireball red (PMS 185) and navy blue (PMS 280) are all good examples of accent colors that are dark… more »
We would appreciate some bullet points to [help us make our employee newsletter more interesting]. Please don't tell us to run around to find out who had the latest baby or prostate surgery.
By Henry Ruddle on Jul 13, 2010 | In Writing/Editing FAQ, Content
--Carol MeduskyCarol -- It's great that you wrote prostate instead of prostrate. It's amazing how many professional journalists call that little gland by the wrong name. Call the Columbia Journalism Review! The routine human resources stuff you have… more »
How can you make the "generic" graphics that you and everyone else have look snazzy and new?
By Henry Ruddle on Feb 8, 2008 | In FAQs, Design/Artwork FAQ, Artwork, Newsletters-Internal, Newsletters-Marketing
--Susan Campbell
Susan -- Hey, Susan, watch it! We pay good money for clip art that looks better than what most people have (we subscribe to Clipper and Designer's Club, two monthly services from Dynamic Graphics). Now that the ranting is over… more »
