Category: Type

Can/should captions differ from the main text?

By Henry Ruddle on Aug 24, 2010 | In FAQs, Design/Artwork FAQ, Design, Type

Competition between a serif and a compatible sans serif font family can make a newsletter design dynamic all by itself. If you have chosen that route (of giving the design equal weight with the articles), use the serif typeface for the main text and the… more »

Fontus Familius

By Henry Ruddle on May 12, 2003 | In Design, Artwork, Type, Newsletters-Internal, Newsletters-Marketing

Typeface Popularity Follows Trends As with all fashions, the popularity of a typeface depends on trendsetting designers, usually valuing difficult or unexpected uses for type. The advertising world's taste for raggedy versions of Courier s… more »

Fonts of Wisdom

By Henry Ruddle on Apr 12, 2003 | In Design, Artwork, Type, Newsletters-Internal, Newsletters-Marketing

A Reader Asks How Best to Use Type in a Newsletter The readers of Newsletter Nameplate demonstrate such mental vitality, it astounds and bemuses even the most cynical self-declared newsletter expert. You too will agree if you find this article useful.… more »

Apostrophe Catostrophe!

By Henry Ruddle on Apr 11, 2003 | In Writing/Editing, Grammar, Type, Newsletters-Internal, Newsletters-Marketing

(or Apastrophe Catastrophe, if you're from Massachussetts) Fortunately for the bleary-eyed among Newsletter Nameplate readers, apostrophes don't (see, there's one -- oops, two -- of them now!) need nearly as much room to be commented upon as hyphens di… more »

Up The Down Style

By Henry Ruddle on Nov 12, 2002 | In Writing/Editing, Grammar, Design, Format, Type, Newsletters-Internal, Newsletters-Marketing

Capitalization, like most things, follows trends. There are two accepted ways to use upper case letters in headlines and one of them -- "down style" -- is by far the most popular among mainstream publications (for the moment). "Down style" h… more »