XML FeedsCategory: Printing
Are there rules about color in creating publications? Should you choose some colors while avoiding others?
By Henry Ruddle on Aug 2, 2010 | In Design/Artwork FAQ, Format, Printing
--Nadine Scheller-BlaskoNadine -- The best scheme for a two-color publication is to use black and a relatively dark accent color. Forest green (PMS 340), fireball red (PMS 185) and navy blue (PMS 280) are all good examples of accent colors that are dark… more »
Remember Dot Gain
By Henry Ruddle on Oct 8, 2008 | In Design, Printing
I spoke and did 20 or so one-on-one design consultations at a conference this past weekend, and by coincidence (I hope) several people complained that their printed pieces came out much darker than they appeared on the screen or on their laser printer pr… more »
How do I apply one color (as in your case) to get the most impact in my newsletter?
By Henry Ruddle on Feb 8, 2007 | In FAQs, Design/Artwork FAQ, Printing/Mailing FAQ, Design, Artwork, Printing, Newsletters-Internal, Newsletters-Marketing
-- Kevin Taylor, via e-mail
Kevin -- Two words: contrast and tint. Color works best when it's used to draw attention to the difference between design elements. Use your colors together. Avoid big blocks where every element is a single color.… more »
Shine -- Three Ways to Put That Special Gleam Into Printing
By Henry Ruddle on Mar 12, 2003 | In Design, Artwork, Format, Printing, Newsletters-Internal, Newsletters-Marketing
Anyone who has ever read a magazine knows how glossy paper can make a newsletter or brochure seem shiny. If you don't glean enough gleam from the glossy, you can up your printed piece's wattage with one of these special inks:
Fo… more »
By Henry Ruddle on Feb 12, 2003 | In Design, Printing
When to Reject a Bad Print Job
Choosing the right print shop for your newsletter means more than just matching the capability to your needs to get the best price. It's fairly easy to spot shops that are too big by their price. T… more »
