XML FeedsCategory: Artwork
How can you make the "generic" graphics that you and everyone else have look snazzy and new?
By Henry Ruddle on Feb 8, 2008 | In FAQs, Design/Artwork FAQ, Artwork, Newsletters-Internal, Newsletters-Marketing
--Susan Campbell
Susan -- Hey, Susan, watch it! We pay good money for clip art that looks better than what most people have (we subscribe to Clipper and Designer's Club, two monthly services from Dynamic Graphics). Now that the ranting is over… more »
Is it better to use a photograph or a clipart?
By Henry Ruddle on Jan 8, 2008 | In FAQs, Design/Artwork FAQ, Artwork, Newsletters-Internal, Newsletters-Marketing
--Kristine Collins, Garden Court Hotel
Kristine -- Photographs are better right now because they are available, inexpensive and popular. Design trends may shift back in favor of clipart soon, but it will probably require better indexing (as is availab… more »
How do I apply one color (as in your case) to get the most impact in my newsletter?
By Henry Ruddle on Feb 8, 2007 | In FAQs, Design/Artwork FAQ, Printing/Mailing FAQ, Design, Artwork, Printing, Newsletters-Internal, Newsletters-Marketing
-- Kevin Taylor, via e-mail
Kevin -- Two words: contrast and tint. Color works best when it's used to draw attention to the difference between design elements. Use your colors together. Avoid big blocks where every element is a single color.… more »
Turning "Clip" Art Into "Cut and Paste" Art
By Henry Ruddle on Sep 12, 2003 | In Design, Artwork
How frustrating! A freelance artist you never met, working with instructions you didn't write, in a location you'll never visit failed to draw the exact graphic to illustrate your story.
What a clip art bummer, man.
Never fear.… more »
Where Do We Start?
By Henry Ruddle on Aug 12, 2003 | In Design, Artwork, Format, Newsletters-Internal, Newsletters-Marketing
Part Deux: Last month we discussed design tone, and now we're ready to start working on the nameplate
Everything about the design of a newsletter begins with its nameplate -- the tone (remember the July issue?), typestyles, colors, and graphic sty… more »
