Newsletter Nameplate

--Tom Miller

Tom-- Competition between a serif and a compatible sans serif font family can make a newsletter design dynamic all by itself. If you have chosen that route (of giving the design equal weight with the articles), use the serif typeface for the main text and the sans serif for all/most headlines and the captions. Limit your font choices to these two families, but use them throughout the newsletter. If everything else in the newsletter is in, say, Times Roman, don't suddenly import the alien influence of Helvetica just for the captions. If your newsletter tends to have long captions with a lot of names, feel free to make the type size as small as 8 point. However, use the same type size, style and leading for every caption.