XML FeedsAre there rules about color in creating publications? Should you choose some colors while avoiding others?
By Henry Ruddle on Aug 2, 2010 | In Design/Artwork FAQ, Format, Printing
--Nadine Scheller-BlaskoNadine -- The best scheme for a two-color publication is to use black and a relatively dark accent color. Forest green (PMS 340), fireball red (PMS 185) and navy blue (PMS 280) are all good examples of accent colors that are dark enough to use at 100 percent for text and that create nice screen tint backgrounds when you shade them to 10 or 20 percent.
The four most legible color schemes are, in this order: black on yellow, black on white, blue on white and green on white. Finally, if you plan more than two colors, you should employ the services of a color wheel to determine complementary colors. For example, a purplish ink such as Reflex Blue looks good on beige paper because yellow and purple fall on opposite sides of the additive color wheel.
