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Sticky Messages, Part 4: Credibility
The fourth part of my series of Arty Face articles (January 11) on the recommendations of Dan and Chip Heath in their book Made to Stick covers credibility. more »
Effective Brochures: Give the Audience What it Wants
There are hundreds of ways to convey information to potential patrons, and dozens of theories about what works and what doesn't by way of themes, design, format, and readability. On top of that, tastes vary. "Exciting" or "enticing" or "credible" mean di… more »
Effective Postcards: Don't Assume Your Audience Knows What You Know
Typically, arts marketing postcards pay for themselves by boosting single ticket sales for 1 or 2 upcoming shows or exhibits. Duh. The downside of that tight focus is that if readers don't understand what the postcard is advertising, it's easier to throw… more »
Webinar: Expert Eye for the Marketing Guy (or Gal) - Chor Leoni
A recording of today's Expert Eye webinar regarding the Chor Leoni Men's Choir season brochure has been posted to the Arts Reach site. It is available for viewing or download at: I had a great discussion with Bruce Hoffman, the choir's marketing dire… more »
Expert Eye for the Marketing Guy (or Gal) - Stockton Symphony
WEBINAR CO-SPONSORED BY ARTS REACHWednesday, August 25 / 11:00-11:45 a.m. PacificListen in as Henry Ruddle discusses what makes an outstanding prospecting tool, as he critiques the 2010-2011 season brochure for the Stockton Symphony. This will be… more »
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Announcements, Design, Makeover, Expert Eye, Marketing, Webinars on
08.15.2010
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