Effective Arts Websites, Part 5 of 5: Personal Involvement

There are people for whom the arts are a civic or charitable or educational duty -- a bucket list of sorts -- but if these were the only people buying tickets, most performances or exhibits would go largely unseen. The vast majority of arts patrons feel… more »
Posted under Design, Symphony, Presenter, Marketing, Technology on 11.30.2010 • PermalinkPermalink

Effective Arts Websites, Part 4: Credibility

The Internet is strewn with out-of-date, incomplete, awkward, buggy, and abandoned websites, which largely accounts for the itchy twitchy of most Web surfing mouse fingers. Websites must quickly answer a third question beyond the standard "What is it?" a… more »
Posted under Design, Symphony, Opera, Marketing, Technology on 11.30.2010 • PermalinkPermalink

Effective Arts Websites, Part 3: Easy Path to Order (or interact)

Most arts organizations have a lot of great information to share on the Web, and many prefer to think of themselves as cultural and educational resources rather than commercial enterprises, so it's not surprising to find arts websites designed with ticke… more »
Posted under Theater, Symphony, Opera, Choral, Presenter, Marketing, Technology on 11.29.2010 • PermalinkPermalink

Testing is Critical, in Marketing as Well as IT

The site Which Test Won (www.whichtestwon.com), founded by Anne Holland, is a must-read for both IT and marketing professionals. Every week the site reports on an A/B test of a single page of an e-commerce to see which version of the page generate more c… more »
Posted under Design, Marketing, Technology on 11.24.2010 • PermalinkPermalink

Effective Arts Websites, Part 2: No More Than Six Buttons

First off, don't panic. I know that it is impossible for you to live within the budget of six navigation bar buttons. Nevertheless, you must face a fundamental limitation of the human brain -- we can immediately recognize groups of 1, 2, 3, 4, 5 and (som… more »
Posted under Design, Theater, Symphony, Presenter, Marketing, Technology on 11.10.2010 • PermalinkPermalink

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