XML Feeds
Sticky Messages, Part 4: Credibility
The fourth part of my series of Arty Face articles (January 11) on the recommendations of Dan and Chip Heath in their book Made to Stick covers credibility. more »
Sticky Messages, Part 2: Unexpected Twists
My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under
Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on
12.21.2011
•
Send feedback » •
Permalink
Permalink The Sticky Message Series, Part 1: Make it Simple
The December 1 edition of Arty Face covers the first of seven strategies for making your messages sticky -- making them simple by finding the core message. Click on the link to view the newsletter, and if you are not already a subscriber, use the form at… more »
Symphony Brochures: Maestro on the Cover
Like all such endeavors, symphony orchestra season brochures must convey on their covers the basic "what is it?" concepts, in this case "classical music" and "a season of performances." Naturally, that leads to pictures of violins and/or violinists, musi… more »
Effective Arts Websites, Part 5 of 5: Personal Involvement
There are people for whom the arts are a civic or charitable or educational duty -- a bucket list of sorts -- but if these were the only people buying tickets, most performances or exhibits would go largely unseen. The vast majority of arts patrons feel… more »
Posted under
Design, Symphony, Presenter, Marketing, Technology on
11.30.2010
•
Send feedback » •
Permalink
Permalink :: Next >>