What would you do with $10,000?

Recently, an a chamber orchestra client asked me what I would suggest they do if they suddenly had $10,000 to spend on new marketing initiatives for next season. As of now, their marketing program consists of one season brochure mailing, e-mail newslette… more »
Posted under Announcements, Symphony, Marketing on 05.18.2012 • PermalinkPermalink

Sticky Messages, Part 4: Credibility

The fourth part of my series of Arty Face articles (January 11) on the recommendations of Dan and Chip Heath in their book Made to Stick covers credibility. more »
Posted under Theater, Symphony, Marketing, Webinars on 02.2.2012 • PermalinkPermalink

Sticky Messages, Part 2: Unexpected Twists

My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on 12.21.2011 • PermalinkPermalink

The Sticky Message Series, Part 1: Make it Simple

The December 1 edition of Arty Face covers the first of seven strategies for making your messages sticky -- making them simple by finding the core message. Click on the link to view the newsletter, and if you are not already a subscriber, use the form at… more »
Posted under Design, Writing, Theater, Symphony, Marketing on 12.1.2011 • PermalinkPermalink

Symphony Brochures: Maestro on the Cover

Like all such endeavors, symphony orchestra season brochures must convey on their covers the basic "what is it?" concepts, in this case "classical music" and "a season of performances." Naturally, that leads to pictures of violins and/or violinists, musi… more »
Posted under Design, Symphony, Expert Eye, Marketing on 08.25.2011 • PermalinkPermalink

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