Sticky Messages, Part 3: Concrete and Specific are More Memorable

Part 3 of my series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 28 edition of Arty Face with an explanation of why concrete, specific messages are stickier than abstract ones, even though… more »
Posted under Writing, Theater, Presenter, Marketing on 01.10.2012 • Send feedback » • PermalinkPermalink

Effective Arts Websites, Part 5 of 5: Personal Involvement

There are people for whom the arts are a civic or charitable or educational duty -- a bucket list of sorts -- but if these were the only people buying tickets, most performances or exhibits would go largely unseen. The vast majority of arts patrons feel… more »
Posted under Design, Symphony, Presenter, Marketing, Technology on 11.30.2010 • Send feedback » • PermalinkPermalink

Effective Arts Websites, Part 3: Easy Path to Order (or interact)

Most arts organizations have a lot of great information to share on the Web, and many prefer to think of themselves as cultural and educational resources rather than commercial enterprises, so it's not surprising to find arts websites designed with ticke… more »
Posted under Theater, Symphony, Opera, Choral, Presenter, Marketing, Technology on 11.29.2010 • Send feedback » • PermalinkPermalink

Effective Arts Websites, Part 2: No More Than Six Buttons

First off, don't panic. I know that it is impossible for you to live within the budget of six navigation bar buttons. Nevertheless, you must face a fundamental limitation of the human brain -- we can immediately recognize groups of 1, 2, 3, 4, 5 and (som… more »
Posted under Design, Theater, Symphony, Presenter, Marketing, Technology on 11.10.2010 • Send feedback » • PermalinkPermalink

Effective Arts Websites, Part 1: The Meta Message

The first screenful of content makes or breaks any website. Most arts organizations have a lot of in-depth information to convey, so 90% of the success of an arts website is decided by the structure. There are five features that every first screenful mus… more »
Posted under Design, Museum, Opera, Presenter, Technology on 10.27.2010 • Send feedback » • PermalinkPermalink

:: Next >>

Free Blog Themes and Free Blog Templates