Arty Face Newsletter Takes on Opera Season Brochures

The emotional directness of most opera plots usually works to the benefit of opera brochure designers, but alas even that advantage does not immunize them from forgetting some marketing basics, such as establishing a meta message and aligning it with the… more »
Posted under Design, Opera, Marketing on 03.16.2011 • PermalinkPermalink

Effective Arts Websites, Part 4: Credibility

The Internet is strewn with out-of-date, incomplete, awkward, buggy, and abandoned websites, which largely accounts for the itchy twitchy of most Web surfing mouse fingers. Websites must quickly answer a third question beyond the standard "What is it?" a… more »
Posted under Design, Symphony, Opera, Marketing, Technology on 11.30.2010 • PermalinkPermalink

Effective Arts Websites, Part 3: Easy Path to Order (or interact)

Most arts organizations have a lot of great information to share on the Web, and many prefer to think of themselves as cultural and educational resources rather than commercial enterprises, so it's not surprising to find arts websites designed with ticke… more »
Posted under Theater, Symphony, Opera, Choral, Presenter, Marketing, Technology on 11.29.2010 • PermalinkPermalink

Effective Arts Websites, Part 1: The Meta Message

The first screenful of content makes or breaks any website. Most arts organizations have a lot of in-depth information to convey, so 90% of the success of an arts website is decided by the structure. There are five features that every first screenful mus… more »
Posted under Design, Museum, Opera, Presenter, Technology on 10.27.2010 • PermalinkPermalink

The Choice of Platform is Critical to Website Success

During today's webinar discussing the Utah Festival Opera's plans to revamp its website, we engaged in a discussion of platforms that I'd like to flesh out here. There are two basic ways to implement and manage a website: Use web authoring softw… more »
Posted under Announcements, Design, Opera, Makeover, Expert Eye, Marketing, Technology on 09.23.2010 • PermalinkPermalink

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