Sticky Messages, Part 2: Unexpected Twists

My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on 12.21.2011 • PermalinkPermalink

Effective Arts Websites, Part 1: The Meta Message

The first screenful of content makes or breaks any website. Most arts organizations have a lot of in-depth information to convey, so 90% of the success of an arts website is decided by the structure. There are five features that every first screenful mus… more »
Posted under Design, Museum, Opera, Presenter, Technology on 10.27.2010 • PermalinkPermalink

Expert Eye Case Studies - Midway Village, Chorus of Westerley, Torrance Performing Arts Center

Case Study - Midway Village Museum Center BEFORE: Do these brochures really come from the same place?… more »
Posted under Museum, Choral, Presenter, Makeover, Expert Eye on 06.29.2010 • PermalinkPermalink
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