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Sticky Messages, Part 4: Credibility
The fourth part of my series of Arty Face articles (January 11) on the recommendations of Dan and Chip Heath in their book Made to Stick covers credibility. more »
Sticky Messages, Part 3: Concrete and Specific are More Memorable
Part 3 of my series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 28 edition of Arty Face with an explanation of why concrete, specific messages are stickier than abstract ones, even though… more »
Sticky Messages, Part 2: Unexpected Twists
My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
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12.21.2011
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Permalink The Sticky Message Series, Part 1: Make it Simple
The December 1 edition of Arty Face covers the first of seven strategies for making your messages sticky -- making them simple by finding the core message. Click on the link to view the newsletter, and if you are not already a subscriber, use the form at… more »
Presentation on Sticky Messages Well Received
I gave a talk called "Applying the Six Principles of Sticky Messages to Your Promotional Materials" twice at the most recent Arts Reach conference in San Francisco. It was well received both times, but I ran out of time. Drat! If only there were just fiv… more »
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