Effective Postcards: Intrigue is Great When it Serves the Message, but Not as an End in Itself

Believe me, I understand. Company logo, show logo, dates, location, description, ordering info gets to be pretty dull. It's really true that many prospective ticket buyers are so numbed by information overload that they need a jolt or a jab to wake up an… more »
Posted under Design, Theater, Dance, Makeover, Marketing on 09.19.2011 • PermalinkPermalink

What is it with Dance Companies?

Today I reviewed about half a dozen brochures from dance companies, and I'm starting to wonder what it is that makes them want to camouflage their message. Over the years, I have discussed dozens of dance company brochures with the marketing directors wh… more »
Posted under Design, Dance, Marketing on 10.22.2010 • PermalinkPermalink
Free Blog Themes and Free Blog Templates