Webinar: Expert Eye for the Marketing Guy (or Gal) - Chor Leoni

A recording of today's Expert Eye webinar regarding the Chor Leoni Men's Choir season brochure has been posted to the Arts Reach site. It is available for viewing or download at: I had a great discussion with Bruce Hoffman, the choir's marketing dire… more »

Effective Arts Websites, Part 3: Easy Path to Order (or interact)

Most arts organizations have a lot of great information to share on the Web, and many prefer to think of themselves as cultural and educational resources rather than commercial enterprises, so it's not surprising to find arts websites designed with ticke… more »

Expert Eye Case Studies - Midway Village, Chorus of Westerley, Torrance Performing Arts Center

Case Study - Midway Village Museum Center BEFORE: Do these brochures really come from the same place?… more »

Henry Ruddle's Webinars and Presentations at Arts Conferences

Henry Ruddle occassionally speaks to business and arts groups about marketing, communications and design. Here are a few presentations, in PDF format, that he has given for arts organizations: Webinars: Cut Costs and Still be Fabulo… more »
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