Sticky Messages, Part 2: Unexpected Twists

My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on 12.21.2011 • PermalinkPermalink

The Sticky Message Series, Part 1: Make it Simple

The December 1 edition of Arty Face covers the first of seven strategies for making your messages sticky -- making them simple by finding the core message. Click on the link to view the newsletter, and if you are not already a subscriber, use the form at… more »
Posted under Design, Writing, Theater, Symphony, Marketing on 12.1.2011 • PermalinkPermalink

Henry Ruddle to Explain the Benefits of Sticky Messages

Event: The Arts Reach National Arts Marketing, Development and Ticketing Conference in San Francisco, October 28-30, 2011.Over the years, Arts Reach readers, webinar participants and conference delegates have heard my rules of design excellence expre… more »
Posted under Announcements, Design, Writing, Theater, Marketing on 09.19.2011 • PermalinkPermalink

Effective Brochures: Give the Audience What it Wants

There are hundreds of ways to convey information to potential patrons, and dozens of theories about what works and what doesn't by way of themes, design, format, and readability. On top of that, tastes vary. "Exciting" or "enticing" or "credible" mean di… more »
Posted under Design, Theater, Makeover, Marketing, Webinars on 09.19.2011 • PermalinkPermalink

Effective Postcards: Intrigue is Great When it Serves the Message, but Not as an End in Itself

Believe me, I understand. Company logo, show logo, dates, location, description, ordering info gets to be pretty dull. It's really true that many prospective ticket buyers are so numbed by information overload that they need a jolt or a jab to wake up an… more »
Posted under Design, Theater, Dance, Makeover, Marketing on 09.19.2011 • PermalinkPermalink

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