What would you do with $10,000?

Recently, an a chamber orchestra client asked me what I would suggest they do if they suddenly had $10,000 to spend on new marketing initiatives for next season. As of now, their marketing program consists of one season brochure mailing, e-mail newslette… more »
Posted under Announcements, Symphony, Marketing on 05.18.2012 • PermalinkPermalink

Sticky Messages, Part 6: Stories

The sixth and final part of my series of Arty Face articles (February 2) on the recommendations of Dan and Chip Heath in their book Made to Stick covers story telling, which essentially means using newsletters effectively in the arts marketing context. more »
Posted under Announcements on 02.2.2012 • PermalinkPermalink

Sticky Messages, Part 5: Emotion

The January 17 edition of Arty Face contains the fifth installment in my series on sticky messages based on the advice of Chip and Dan Heath in their book Made to Stick. It gives a brief overview of the advice on using emotion to connect with the audienc… more »
Posted under Announcements on 02.2.2012 • PermalinkPermalink

Symphony Success in Southern California

One of my Team Member clients in Southern California, Music at St. Matthews, recently sent me this nice note: "Something must be working. We had about the biggest crowd we've ever had last Friday. Granted, it was Handel's Messiah, but the interesting… more »
Posted under Announcements on 01.10.2012 • PermalinkPermalink

Sticky Messages, Part 2: Unexpected Twists

My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on 12.21.2011 • PermalinkPermalink

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