Sticky Messages, Part 6: Stories

The sixth and final part of my series of Arty Face articles (February 2) on the recommendations of Dan and Chip Heath in their book Made to Stick covers story telling, which essentially means using newsletters effectively in the arts marketing context. more »
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Sticky Messages, Part 5: Emotion

The January 17 edition of Arty Face contains the fifth installment in my series on sticky messages based on the advice of Chip and Dan Heath in their book Made to Stick. It gives a brief overview of the advice on using emotion to connect with the audienc… more »
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Sticky Messages, Part 4: Credibility

The fourth part of my series of Arty Face articles (January 11) on the recommendations of Dan and Chip Heath in their book Made to Stick covers credibility. more »
Posted under Theater, Symphony, Marketing, Webinars on 02.2.2012 • Send feedback » • PermalinkPermalink
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