One of my Team Member clients in Southern California, Music at St. Matthews, recently sent me this nice note:

"Something must be working. We had about the biggest crowd we've ever had last Friday. Granted, it was Handel's Messiah, but the interesting thing was that we had a lot of advance ticket sales and a goodly number of walk-ins." -- Tom Neenan, Artistic Director.

In past years, nearly all of this chamber orchestra's sales had come from subscribers, so we worked on the branding, e-newsletter, website and brochure for the 2011-2012 season to make it easy for potential patrons to find the information they needed to purchase single tickets or subscription add-ons.

It worked.

One of the orchestra's long-time supporters wrote, "... something inspired you and your colleagues to turn the internet into a lively source of information about your programming and musicians who will perform .... And the layouts of your printed brochures has also suddenly improved."

The letter included a nice donation, so I'd say that's one patron who really knows how to give a compliment!