Sticky Messages, Part 3: Concrete and Specific are More Memorable

Part 3 of my series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 28 edition of Arty Face with an explanation of why concrete, specific messages are stickier than abstract ones, even though the abstract ones might be technically more accurate.

Posted under Writing, Theater, Presenter, Marketing on 01.10.2012 • Send feedback » • PermalinkPermalink

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