Symphony Success in Southern California

One of my Team Member clients in Southern California, Music at St. Matthews, recently sent me this nice note: "Something must be working. We had about the biggest crowd we've ever had last Friday. Granted, it was Handel's Messiah, but the interesting… more »
Posted under Announcements on 01.10.2012 • PermalinkPermalink

Sticky Messages, Part 3: Concrete and Specific are More Memorable

Part 3 of my series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 28 edition of Arty Face with an explanation of why concrete, specific messages are stickier than abstract ones, even though… more »
Posted under Writing, Theater, Presenter, Marketing on 01.10.2012 • PermalinkPermalink
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