Sticky Messages, Part 2: Unexpected Twists

My series on crafting sticky marketing messages, based on Made to Stick by Chip and Dan Heath, continues in the December 20 edition of Arty Face with some ideas about giving your message an unexpected twist. more »
Posted under Announcements, Design, Writing, Theater, Symphony, Museum, Marketing on 12.21.2011 • Send feedback » • PermalinkPermalink

The Sticky Message Series, Part 1: Make it Simple

The December 1 edition of Arty Face covers the first of seven strategies for making your messages sticky -- making them simple by finding the core message. Click on the link to view the newsletter, and if you are not already a subscriber, use the form at… more »
Posted under Design, Writing, Theater, Symphony, Marketing on 12.1.2011 • Send feedback » • PermalinkPermalink
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