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Webinar: Expert Eye for the Marketing Guy (or Gal) - Chor Leoni
A recording of today's Expert Eye webinar regarding the Chor Leoni Men's Choir season brochure has been posted to the Arts Reach site. It is available for viewing or download at: http://www.artsreach.com/webinars/2010-12-01ExpertEye-ChorLeoni_MensChoir.wmv.
I had a great discussion with Bruce Hoffman, the choir's marketing director, about "The Curse of Knowledge" and I showed my made over version of the brochure, with mostly small changes to about half of the 20-page booklet's pages. Near the end we had a great question about the branding on the cover, and another one about the size of the booklet (it's 4"x6").
Take a look, and enjoy!
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