Henry Ruddle occassionally speaks to business and arts groups about marketing, communications and design. Here are a few presentations, in PDF format, that he has given for arts organizations:

Webinars:

Cut Costs and Still be Fabulous with Brochures That Sell! (Windows Media format)

The Keys to Killer Communication: Five Tips for Getting Your Marketing Message Delivered and Understood (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with Orchestra of St. Luke's (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with Niswonger Performing Arts Center (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with Frostburg Cultural Arts Program (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with The Tabard Theatre Company (Windows Media format) color reproduction poor, but insight and discussion top notch!

Expert Eye for the Marketing Guy (or Gal) with The Stockton Symphony (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with the Utah Festival Opera (Windows Media format) reviewing the organization's old website and discussing their plans for a new site as a way of talking about rules for effective arts websites

Expert Eye for the Marketing Guy (or Gal) with the Chor Leoni Men's Chorus (Windows Media format) reviewing the organization's small-format 2010-2011 season brochure booklet

Expert Eye for the Marketing Guy (or Gal) featuring Tennessee Repertory Theatre's innovative marketing program that has boosted subscriptions by 25% and single tickets by nearly 400% in two years. (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) featuring James Lumber Center for the Performing Arts 2010-2011 Season Brochure (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) featuring a discussion of ROI for acquisition brochures with the Dallas Wind Symphony (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with San Diego State University about working with student volunteers and the marketing preferences of 20somethings (Windows Media format)

Expert Eye for the Marketing Guy (or Gal) with the Tower Theatre Foundation regarding their 2011-2012 Season Brochure (Windows Media format)

Conference Presentations:

ARNAM Conference Spring 2009 - Designs for Our Times -- Money Saving Techniques for Spectacular, Effective Brochures on a Budget

ARNAM Conference 2008 - Live Marketing Material Makeovers

ARNAM Conference 2007 - Live Newsletter and Brochure Makeovers (full color presentation / 6,073 kb) (b/w slides in handout format / 2,373 kb)