What would you do with $10,000?
Recently, an a chamber orchestra client asked me what I would suggest they do if they suddenly had $10,000 to spend on new marketing initiatives for next season. As of now, their marketing program consists of one season brochure mailing, e-mail newsletters before each concert, a website and a moderate Facebook presence.
Their renewal rate for existing subscribers is high, so my advice was to add 1) Killer offers to onboard single-ticket buyers and mailing list joiners; 2) Reciprocal advertising with related groups; 3) Printed postcards to the mailing list and as table info.
Any other thoughts? Add them to the comments.
