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Evaluation Report
Based on sample editions of your materials and a telephone review, Ruddle Creative will prepare a customized Evaluation Report telling you what works, what doesn't and what to do next. Often the report includes design makeovers or copy rewrites in situations where minor changes can have a major impact on the materials' effectiveness.
Every Evaluation Report is followed by an in-depth telephone consultation (45-75 minutes) with Henry Ruddle to review the findings and suggestions, and to answer questions. Normally an Evaluation Report requires 3-5 business days from receipt of your sample materials to prepare, and the telephone follow-up usually occurs on the day after the report is delivered.
Fee: Newsletter - $350
Marketing materials - $500
Encore (that is, a reevaluation of the same materials at a later date once the suggestions from the first report have been implemented): Newsletter - $175
Marketing materials - $250
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Onsite Analysis
We come to you so that we can see your operations and experience your processes first-hand. Over the course of one or two days we will:
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Review all marketing materials or newsletters, along with your future plans against two standards: |
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Your marketing and communication objectives
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Industry best practices for concept/content, writing, design, layout, and so on |
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Conduct interviews with all key players who have input into marketing collateral or newsletters |
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Analyze processes from both a big picture and detailed viewpoint, including both narrow and broad guidelines for improvement |
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Provide detailed plans for saving staff time and money where possible, as well as solutions for problems with contributors and/or the approval cycle. |
Fee: Newsletter only - $1,500
All marketing materials - $2,500
Encore: Newsletter only - $750
All marketing materials - $1,250
Wonder if our advice is worth the price? Check out some of our success stories to find out what we have done for others!
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